Sony says the XBox 360 simply 'doesn't work'.

You can hear the knives sharpening across the Atlantic. Sony's Marketing Vice President, Peter Dillie hit out at the 360 at this years E3 saying the XBox 360 "doesn't even work."

This was not the only thing he said however:

"I don't want to be argumentative," said Dillie. "But I take issue with Microsoft either having a long tail, or being profitable, because they've never done either. They've never made a dime in this business.

"With the Xbox 360 you've got an inconsistent design, some have a hard drive, some don't, and none of them have Blu-Ray, and the HD DVD will be out of business in a matter of months. Is this a ten year product?" he said.

I'm sure Microsoft will reply in kind, and when they do, you'll be first (well, you know, as quick as I can!) to know.